Old Man's Money Tickets

When we talk about "Old Man's Money" in relation to theater, we are referring to the concept of wealthy individuals who invest in theatrical productions as a means of fulfilling their own personal agendas. This is a concept that has been around since the early days of theater and continues to play a significant role in the industry today.

The term "Old Man's Money" refers to the wealth of older individuals who have built up their fortunes over the course of their lives and are now looking for ways to use their money to leave a lasting legacy. For many of these individuals, investing in theatrical productions is seen as a way to not only support the arts but also to further their own personal interests or agenda.

One of the most famous examples of Old Man's Money in theater was the partnership between producer David Merrick and wealthy businessman Brooke Astor. Astor was a major supporter of the arts and invested in a number of Merrick's productions, including the hit musical "Hello, Dolly!" in 1964. In return for her investment, Astor was often given prominent billing on advertising materials for the productions, along with other perks such as tickets to opening night performances.

The relationship between Old Man's Money and theater has not always been a positive one, however. There has been criticism over the years that this practice can lead to a lack of diversity in the types of productions that are being produced. Investors may be more likely to support shows that align with their personal interests or values, rather than taking a chance on productions that represent more diverse perspectives or challenge the status quo.

In recent years, there has been a push within the theater industry to diversify the pool of investors and to find more sustainable funding models that do not rely solely on the whims of wealthy individuals. This includes initiatives such as public funding and crowd-funding campaigns, as well as partnerships with corporations and other institutions.

Despite these efforts, Old Man's Money remains a significant force in the theater industry today. While it may have its drawbacks, there is no denying that these investments have helped to bring some of our most beloved productions to life and have provided opportunities for many talented artists and creatives to showcase their work. So, while we may continue to debate the role of Old Man's Money in theater, there is no question that it will continue to be a part of the industry for years to come.